Introduction
What is the vision?
About Hydrific
Hydrific is New York based starp-up. As part of its core belief that water is a fundamental resource, Hydrific is committed to empowering people, utilities, and communities to embrace water sustainability through its focus on developing innovations like smart home devices and by educating people on unknown water usage habits and tips on how to incorporate conservation into their daily lives. Backed by the global reach and expertise of LIXIL a global maker of pioneering water and housing technologies, Hydrific's vision extends beyond empowering consumers – it aims to change how we think about and use our water. Aligned with LIXIL's newly updated Impact Strategy, Hydrific will directly contribute to LIXIL’s broader Water Conservation and Environmental commitments.
logo
founded in
2021
funding raised in kickstarter
$114k
WHAT NEEDS TO BE SOLVED?
U.S. water consumption is on an unsustainable trajectory
In the past 50 years, U.S. water consumption has tripled even as the nation grapples with climate change and aging infrastructure. By the end of this year 80% of the states ....
where is the demand?
California’s water scarcity & challenges
California faces chronic water scarcity driven by an expanding population, agricultural demands, and climate change. With 85% of its precipitation in the north but most of the demand in the south, managing resources is a constant struggle. Groundwater overdraft of 5-7 million acre-feet annually exacerbates the problem, leading to land subsidence and reduced aquifer capacity. Declining Sierra Nevada snowpack and over-reliance on external sources like the Colorado River further highlight the urgency of addressing the state’s complex water challenges.
agriculture is using
80%
of the state’s developed water
from the state’s total area
32%
is experiencing droughts
average loss of water is
50%
due to leaks and aging infrastructure
Reduced Colorado River supply
1.5-2.5
maf/year* will likely be needed
due to changing climate
1-3
maf/year* is lost in increased evaporation
Overdraft of groundwater is
5-7
MAF/year* leading to subsidence
* MAF = Million acre-feet
WHOM DOES THE PRODUCT TARGET?
An average U.S. household
Hydrific conducted extensive research into the profiles of their customers, using both qualitative and quantitative surveys and questionnaires. We began to build a comprehensive picture of the ideal customer from various perspectives, including their cultural background and depth of understanding of water usage.
Water consumption
Each American uses an average of
310
Liters of water a day at home
Each U.S. household uses an average of
1100
Liters of water a day
Leaks & appliances
on average
20-50%
of all water is lost to leaks
U.S. HOUSEHOLDS lose
3 trillion
liters of water to leaks every year
a leak increases water consumption by
40-100%
FOR AN average household
Consumer behaviour clashing with environmental reality
x
x
x
x
x
x
Key strategic opportunity areas
ENCOURAGING households to reduce water consumption by
20%
through modern appliances would make a huge impact
BY MAKING LEAK DETECTION POSSIBLE
20%
of water can be saved
x
x
x
The Approach
What did we want to achieve?
Identifying the principal customer needs and the pain points of the experience
The strategic goal of Hydrific was to establish a digital water usage monitoring service tailored for U.S. households. To achieve this, it was crucial to adopt a customer-centric approach to understand the type of digital solution U.S. households would prefer. Given that traditional water usage monitoring methods were far from fail-proof and widely disliked by customers, it became clear that a mobile service providing added value would significantly enhance the overall user experience.
Detailed mapping of water usage habits
We mapped the water usage habits to identify the key touchpoints throughout the experience. Through extensive research, we also uncovered pain points and areas in need of improvement.
Customer interviews and extensive research were utilized
Through interviews with average U.S. households, we discovered that many customers would value a clear understanding of their overall water usage. This insight stemmed from the fragmented and incomplete information typically provided by water bills. Additionally, there was high demand for real-time access to water usage data. Providing this clarity would not only enhance the customer experience but also enable households to plan and reduce their environmental impact and cut water-related costs.
Prototyping the hypothesis and actively listening to customers
The most important aspect was listening to the customers. We shared our initial ideas with them in an easy-to-understand format, accompanied by a prototype. It quickly became clear that customers wanted a clear understanding of their overall water usage and potential cost-saving opportunities. They also valued receiving alerts about potential leaks in their homes and staying informed about the environmental impacts. There was also a strong demand for clear, real-time, and historical data on water consumption, as the variety of faucet types created complexity in understanding water usage.
what were the holistic conclusions?
The Insights
Detailed water consumption data is not available
Consumers lack a clear understanding of how much water they use, when peak usage occurs, and which faucets consume the most. Most importantly, the only feedback they receive is a water bill, which provides no detailed breakdown.
Water consumption is highly cyclical and predictable
Like many other human routines and behaviours, water usage follows a cyclical pattern on daily, weekly, monthly, and yearly bases. This creates an opportunity to predict future usage based on historical data.
Leaks can go unnoticed for a long time, but once discovered, they can cause significant damage to both your property and finances
Leaks are often detected too late, after the damage is already done. Many households lack sufficient insurance to provide financial support in such situations.
Big environmental impacts begin with small actions
Saving even a small portion of personal water consumption can have a significant global impact. This can be achieved through a bottom-up approach, where technology disrupts the current status quo by democratizing access to water usage data, traditionally controlled by utilities.
The Concept
WHAT DO U.S. HOUSEHOLDS WANT FROM THEIR experience?
The 4 principal customer needs
WHAT problems to BE fixEd in the customer experience?
The pain points of U.S. households
the idea & solution
Changing water consumption habits through awareness and learning
Dashboard displaying water usage history and detailed usage breakdown
The difficulty in understanding overall water consumption stems from a lack of feedback and detailed breakdowns. A dashboard displaying water usage alongside a detailed breakdown could simplify the experience, enabling users to view their water usage history and identify which faucets consume the most.
Leak detection with machine learning and real-time leak alerts
At best, leaks cause an uncomfortable increase in water bills, but at worst, they can lead to significant property damage. By developing a leak detection system powered by machine learning, we can notify users whenever unusual water usage patterns are detected. Additionally, we can offer support to help users address and resolve these issues effectively.
Real-time monitoring of water usage
Consumers have little to no idea how much water their micro-actions, such as flushing a toilet or taking a shower, consume. By enabling real-time water usage monitoring, we can help them track and better understand their water consumption.
Easy installation process with step by step guidance
To install a water monitoring device in their homes, consumers often had to rely on external help and expertise, creating a barrier to adopting eco-friendly actions. By developing a device that eliminates the need for external assistance and simplifying the installation process to make it accessible to everyone, we could make a significant impact.
The Execution
Dashboard
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Users can click on each tab to view the water usage for that time period
Users can tap on a data point to drill down and view more detailed water usage information.
Users can scroll down to see the detailed breakdown of their water usage
Leak Detection
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Users will be notified of an abnormal water usage event, along with its severity, when it is detected.
Users can view details of each alert, including volume, duration, and flow rate of the event.
Users can choose to receive updates about events and will have actionable next steps to assist them.
Real-time Water Usage Monitoring
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Users can view the current water flow rate on a minute-based timeline
Easy Installation Process
The installation process is designed with purpose and precision, reflecting our commitment to user-centered design. From intuitive account creation to detailed guidance on placing the device for optimal functionality, every step is crafted to enhance the user experience. Seamless connectivity through Bluetooth and Wi-Fi integration ensures effortless onboarding, while personalized profile inputs, such as home type and occupant details, fine-tune the system’s performance. This thoughtful approach showcases how simplicity and sophistication can coexist to deliver an elegant, functional solution.
Users can easily set up their accounts
Users are provided with instructions on how to locate the placement spot for the physical device
Users are guided on how to set up their bluetooth & wi-fi connections
Users enter their profile information, such as the type of home and the number of occupants
Physical device & functionality
The Results
The Droplet app empowered users to save water efficiently and conveniently. It increased engagement, provided valuable insights, and made it easier for users to adopt sustainable practices.
An awesome reception
+83%
An awesome reception
better engagement
2 x
An awesome reception
monthly active users
98%
An awesome reception
Awards
Honoree
